Problem and Solution
Unfold is an online platform that allows users to purchase and manage tickets. It aims to solve the inconvenience caused by Korea’s fragmented ticketing system. Currently, purchasing tickets requires users to navigate multiple ticketing sites, which can be a hassle. Unfold eliminates this issue by offering a unified ticket management service that brings all events together in one place.
Additionally, the traditional ticketing platforms often prioritize large events, making it difficult for smaller organizers to sell and manage tickets. Unfold provides a complete ticketing solution, allowing organizers of all sizes to register events, sell tickets, and handle management just like traditional platforms. By giving direct control to organizers, Unfold creates more opportunities for small events and promotes a diverse and inclusive ticketing market.
Problem and Solution
Unfold is an online platform that allows users to purchase and manage tickets. It aims to solve the inconvenience caused by Korea’s fragmented ticketing system. Currently, purchasing tickets requires users to navigate multiple ticketing sites, which can be a hassle. Unfold eliminates this issue by offering a unified ticket management service that brings all events together in one place.
Additionally, the traditional ticketing platforms often prioritize large events, making it difficult for smaller organizers to sell and manage tickets. Unfold provides a complete ticketing solution, allowing organizers of all sizes to register events, sell tickets, and handle management just like traditional platforms. By giving direct control to organizers, Unfold creates more opportunities for small events and promotes a diverse and inclusive ticketing market.
Design Strategy
The visual identity of Unfold captures the idea of simplifying Korea’s fragmented ticketing landscape into one seamless experience. The logo centers around the letter ‘N’, which unfolds from a single vertical line, visually representing the action of unfolding a ticket and initiating an experience. The color palette, composed primarily of vibrant blue and neon green was chosen to appeal to younger users. These colors convey a bright, energetic tone, reflecting the brand’s youthful and dynamic image.
The tagline, “Unfold a new Era in Ticketing” was inspired by CJ ENM’s content slogan, “Untold Originals” It encapsulates the brand’s intent to reveal hidden performances and introduce a refreshed, streamlined ticketing experience. To further enhance Unfold’s tone and manner, a character was developed in the form of a ticket machine that prints tickets through its mouth. Designed to balance functionality and friendliness, the character serves as a playful and emotionally engaging interface.
Design Strategy
The visual identity of Unfold captures the idea of simplifying Korea’s fragmented ticketing landscape into one seamless experience. The logo centers around the letter ‘N’, which unfolds from a single vertical line, visually representing the action of unfolding a ticket and initiating an experience. The color palette, composed primarily of vibrant blue and neon green was chosen to appeal to younger users. These colors convey a bright, energetic tone, reflecting the brand’s youthful and dynamic image.
The tagline, “Unfold a new Era in Ticketing” was inspired by CJ ENM’s content slogan, “Untold Originals” It encapsulates the brand’s intent to reveal hidden performances and introduce a refreshed, streamlined ticketing experience. To further enhance Unfold’s tone and manner, a character was developed in the form of a ticket machine that prints tickets through its mouth. Designed to balance functionality and friendliness, the character serves as a playful and emotionally engaging interface.
Parent company
CJ ENM, a leader across Korea’s cultural industries including film, television, music, and sports, leverages its proprietary content and extensive network to provide robust capabilities in ticketing for performances and events. Building on this competitive edge, CJ ENM aims to create a unified ticketing platform that integrates fragmented services into one seamless solution.
Parent company
CJ ENM, a leader across Korea’s cultural industries including film, television, music, and sports, leverages its proprietary content and extensive network to provide robust capabilities in ticketing for performances and events. Building on this competitive edge, CJ ENM aims to create a unified ticketing platform that integrates fragmented services into one seamless solution.
Problem and Solution
Unfold is an online platform that allows users to purchase and manage tickets. It aims to solve the inconvenience caused by Korea’s fragmented ticketing system. Currently, purchasing tickets requires users to navigate multiple ticketing sites, which can be a hassle. Unfold eliminates this issue by offering a unified ticket management service that brings all events together in one place.
Additionally, the traditional ticketing platforms often prioritize large events, making it difficult for smaller organizers to sell and manage tickets. Unfold provides a complete ticketing solution, allowing organizers of all sizes to register events, sell tickets, and handle management just like traditional platforms. By giving direct control to organizers, Unfold creates more opportunities for small events and promotes a diverse and inclusive ticketing market.
Design Strategy
The visual identity of Unfold captures the idea of simplifying Korea’s fragmented ticketing landscape into one seamless experience. The logo centers around the letter ‘N’, which unfolds from a single vertical line, visually representing the action of unfolding a ticket and initiating an experience. The color palette, composed primarily of vibrant blue and neon green was chosen to appeal to younger users. These colors convey a bright, energetic tone, reflecting the brand’s youthful and dynamic image.
The tagline, “Unfold a new Era in Ticketing” was inspired by CJ ENM’s content slogan, “Untold Originals” It encapsulates the brand’s intent to reveal hidden performances and introduce a refreshed, streamlined ticketing experience. To further enhance Unfold’s tone and manner, a character was developed in the form of a ticket machine that prints tickets through its mouth. Designed to balance functionality and friendliness, the character serves as a playful and emotionally engaging interface.
Parent company
CJ ENM, a leader across Korea’s cultural industries including film, television, music, and sports, leverages its proprietary content and extensive network to provide robust capabilities in ticketing for performances and events. Building on this competitive edge, CJ ENM aims to create a unified ticketing platform that integrates fragmented services into one seamless solution.
Unfold 언폴드
The aim of this branding strategy is to reposition PlantX as a plant-based brand that is perceived as friendly and enjoyable rather than just being perceived as a grocery store.
Virtual Branding Project conducted at Seoul Women University, Brand Experience Design, Semester 2, 2024
Year
2025
2025
Approach
Brand Design
Brand Design
Type
Personal Project
Personal Project
Timeline
4 months
4 months
Unfold 언폴드
The aim of this branding strategy is to reposition PlantX as a plant-based brand that is perceived as friendly and enjoyable rather than just being perceived as a grocery store.
Virtual Branding Project conducted at Seoul Women University, Brand Experience Design, Semester 2, 2024
Year
2025
Approach
Brand Design
Type
Personal Project
Timeline
4 months