Green Pot

Client

PlantX is an enterprise pursuing plant-based lifestyle based in West Vancouver. It started initially as the form online marketplace selling plant-based grocery. However, it is constantly expanding by launching their owned brands (e.g. a juice brand, coffee company, and a plant shop etc.) and offline stores. PlantX aims to inform people about the advantages of plant-based lifestyle.

Client

PlantX is an enterprise pursuing plant-based lifestyle based in West Vancouver. It started initially as the form online marketplace selling plant-based grocery. However, it is constantly expanding by launching their owned brands (e.g. a juice brand, coffee company, and a plant shop etc.) and offline stores. PlantX aims to inform people about the advantages of plant-based lifestyle.

Brand Strategy

The new branding strategy of PlantX aims to position it as a convenient, one-stop community for vegans, emphasizing its commitment to being a plant-based brand. Currently, they running an online shopping mall providing plant-based foods and a variety of plant-based news, as well as a brick-and-mortar stores called ‘Xmarket’. Furthermore, They operate own brands and companies that have acquired. However, due to a lack of coherence among them, it doesn’t feel like one cohesive brand. As PlantX continue to expand and grow the brand, I believe that establishing a clear brand system is necessary to make all of these feel like one brand.

Brand Strategy

The new branding strategy of PlantX aims to position it as a convenient, one-stop community for vegans, emphasizing its commitment to being a plant-based brand. Currently, they running an online shopping mall providing plant-based foods and a variety of plant-based news, as well as a brick-and-mortar stores called ‘Xmarket’. Furthermore, They operate own brands and companies that have acquired. However, due to a lack of coherence among them, it doesn’t feel like one cohesive brand. As PlantX continue to expand and grow the brand, I believe that establishing a clear brand system is necessary to make all of these feel like one brand.

Design Strategy

A brand system was established by focusing on the health benefits of a plant-based lifestyle, emphasizing the positive impact it has on well-being. To achieve this, a rebranding was undertaken, with a focus on a nature-friendly brand name, tagline, and symbol. The goal was to build a friendly and cute brand image that would encourage more people to learn about and adopt a plant-based lifestyle.

Additionally, a new brand image was created that moved away from the current neutral brand colors and images, towards a healthier and more vibrant feel. The color palette incorporated yellowish-green and pink, reflecting the freshness and vitality of a plant-based lifestyle. The Peacock font further reinforced a lively and playful tone, ensuring that the brand felt both welcoming and energetic. This new brand image created an expectation among people that the plant-based lifestyle would bring vitality and well-being into their lives.

Design Strategy

A brand system was established by focusing on the health benefits of a plant-based lifestyle, emphasizing the positive impact it has on well-being. To achieve this, a rebranding was undertaken, with a focus on a nature-friendly brand name, tagline, and symbol. The goal was to build a friendly and cute brand image that would encourage more people to learn about and adopt a plant-based lifestyle.

Additionally, a new brand image was created that moved away from the current neutral brand colors and images, towards a healthier and more vibrant feel. The color palette incorporated yellowish-green and pink, reflecting the freshness and vitality of a plant-based lifestyle. The Peacock font further reinforced a lively and playful tone, ensuring that the brand felt both welcoming and energetic. This new brand image created an expectation among people that the plant-based lifestyle would bring vitality and well-being into their lives.

Client

PlantX is an enterprise pursuing plant-based lifestyle based in West Vancouver. It started initially as the form online marketplace selling plant-based grocery. However, it is constantly expanding by launching their owned brands (e.g. a juice brand, coffee company, and a plant shop etc.) and offline stores. PlantX aims to inform people about the advantages of plant-based lifestyle.

Brand Strategy

The new branding strategy of PlantX aims to position it as a convenient, one-stop community for vegans, emphasizing its commitment to being a plant-based brand. Currently, they running an online shopping mall providing plant-based foods and a variety of plant-based news, as well as a brick-and-mortar stores called ‘Xmarket’. Furthermore, They operate own brands and companies that have acquired. However, due to a lack of coherence among them, it doesn’t feel like one cohesive brand. As PlantX continue to expand and grow the brand, I believe that establishing a clear brand system is necessary to make all of these feel like one brand.

Design Strategy

A brand system was established by focusing on the health benefits of a plant-based lifestyle, emphasizing the positive impact it has on well-being. To achieve this, a rebranding was undertaken, with a focus on a nature-friendly brand name, tagline, and symbol. The goal was to build a friendly and cute brand image that would encourage more people to learn about and adopt a plant-based lifestyle.

Additionally, a new brand image was created that moved away from the current neutral brand colors and images, towards a healthier and more vibrant feel. The color palette incorporated yellowish-green and pink, reflecting the freshness and vitality of a plant-based lifestyle. The Peacock font further reinforced a lively and playful tone, ensuring that the brand felt both welcoming and energetic. This new brand image created an expectation among people that the plant-based lifestyle would bring vitality and well-being into their lives.