Research
Pre-existing Publication
In the early stages of the project, I researched several posters from past Field Day Festivals. The design reflected the festival's location in a vast grassy park, primarily using green and blue colors. Natural motifs such as grass, trees, and sun were commonly used in previous publications.
Pre-existing Publication
In the early stages of the project, I researched several posters from past Field Day Festivals. The design reflected the festival's location in a vast grassy park, primarily using green and blue colors. Natural motifs such as grass, trees, and sun were commonly used in previous publications.
Site-Visit
I visited The Domain, the venue for the festival, to conduct an on-site survey. The park spanned an enormous area, with endless green grass stretching as far as the eye could see. The view combined with the surrounding buildings and the sky created a lively and cheerful atmosphere, transforming the urban setting into a vibrant, refreshing space.
Site-Visit
I visited The Domain, the venue for the festival, to conduct an on-site survey. The park spanned an enormous area, with endless green grass stretching as far as the eye could see. The view combined with the surrounding buildings and the sky created a lively and cheerful atmosphere, transforming the urban setting into a vibrant, refreshing space.
Design Direction
The festival’s identity centered around its grassy park setting led me to retain motifs like grass, trees, flowers, and the sun. I used strong neon colors - green for the grass, red for the sun, and blue for the sky to enhance the lively atmosphere. The rising sun motion reflects the New Year’s celebration, symbolizing new beginnings, while the blooming flowers and spinning record amplify the vibrant energy of the festival.
This project involved planning and designing the 2025 identity for the festival and expanding it into both print publications and an online website.
Design Direction
The festival’s identity centered around its grassy park setting led me to retain motifs like grass, trees, flowers, and the sun. I used strong neon colors - green for the grass, red for the sun, and blue for the sky to enhance the lively atmosphere. The rising sun motion reflects the New Year’s celebration, symbolizing new beginnings, while the blooming flowers and spinning record amplify the vibrant energy of the festival.
This project involved planning and designing the 2025 identity for the festival and expanding it into both print publications and an online website.
Research
Pre-existing Publication
In the early stages of the project, I researched several posters from past Field Day Festivals. The design reflected the festival's location in a vast grassy park, primarily using green and blue colors. Natural motifs such as grass, trees, and sun were commonly used in previous publications.
Site-Visit
I visited The Domain, the venue for the festival, to conduct an on-site survey. The park spanned an enormous area, with endless green grass stretching as far as the eye could see. The view combined with the surrounding buildings and the sky created a lively and cheerful atmosphere, transforming the urban setting into a vibrant, refreshing space.
Design Direction
The festival’s identity centered around its grassy park setting led me to retain motifs like grass, trees, flowers, and the sun. I used strong neon colors - green for the grass, red for the sun, and blue for the sky to enhance the lively atmosphere. The rising sun motion reflects the New Year’s celebration, symbolizing new beginnings, while the blooming flowers and spinning record amplify the vibrant energy of the festival.
This project involved planning and designing the 2025 identity for the festival and expanding it into both print publications and an online website.
Used Lottie to implement lightweight motion graphics on the website
The time set and artist lineup are shown in a two-column layout for easy comparison. Clicking an artist’s name scrolls to their profile section.
Users can click on a facility icon to filter the map view—designed for those who need to focus on a specific facility.
Built a responsive website optimized for multiple devices.
Field Day Music Festival
The Field Day Music Festival is a major music festival in Sydney, held every year on January 1st to celebrate the New Year. Capturing the vibrant atmosphere of the festival, which takes place on a hot summer day amidst sunlight, grass, and leaves, the design was developed to reflect this lively energy.
Virtual Project conducted at Seoul Women University Digital Image 2, Semester 2, 2024
Year
2024
2024
Approach
Identity Design,
Web Design
Identity Design, Web Design
Type
Personal Project
Personal Project
Timeline
4 months
4 months
Field Day Music Festival
The Field Day Music Festival is a major music festival in Sydney, held every year on January 1st to celebrate the New Year. Capturing the vibrant atmosphere of the festival, which takes place on a hot summer day amidst sunlight, grass, and leaves, the design was developed to reflect this lively energy.
Virtual Project conducted at Seoul Women University Digital Image 2, Semester 2, 2024
Year
2024
Approach
Identity Design, Web Design
Type
Personal Project
Timeline
4 months